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The Wits & Rhythm Show
Discipline
Rebranding | Branding Identity
Date
2023
Software
Illustrator | Photoshop
The Wits & Rhythm Show is a fictional Canadian game show that’s quirky, cool, fun, and energetic. The show, originally named, The Great Canadian Trivia Game, asked for a re-brand of the name and logo.
Great thought was put into the name and logo of this show’s re-brand. The logo and promotional materials were designed in a vibrant pop art style to reflect the lively vibe of the show. The logo’s symbol has multiple meanings. The concentric circles represent sound waves, reflecting the incorporation of music into the show. The 4 small colourful dots symbolize the connection of ideas, as contestants answer trivia questions requiring them to connect the dots to solve brainteasers. Lastly, the entire symbol resembles a bullseye, symbolizing hitting the mark by correctly answering trivia questions.
